Rochas first released Audace (1936) and was discontinued during WWII. It was relaunched and reformulated before as Audace (1971).
‘Rochas Audace represents the woman of today, forging her own identity with glamour and boldness. The fragrance is an Ambery Floral Gourmand. It opens with a fruity burst revealed by sparkling Pink Peppercorn. Then, a bouquet of flowers unfolds where Tuberose expresses all its delicacy. Finally, an enveloping trail is enhanced by Tonka. It is the perfect blend of power and sensuality. The bottle of Rochas Audace, like a trophy of femininity, is simply unique.’ – Rochas
‘The fragrance is a remarkable Ambré Floral Gourmand. It opens with the energizing breath of Mandarin and Raspberry, enhanced by sparkling Pink Berry. Then a bouquet of flowers is revealed where Roses, Tuberoses and Orange Blossoms let their most feminine facets express themselves. Finally, the enveloping musks, enhanced by Tonka, open the way to a rich and woody signature of Sandalwood. It is the perfect harmony between power and sensuality.’ – NewsParfums
‘In 1936, the year Audace by Rochas was launched, Europe was amidst a period of social and artistic upheaval. The interwar period, marked by both economic recovery and lingering post-war tensions, saw a flourishing of avant-garde movements in art, fashion, and culture. Marcel Rochas, a prominent couturier known for his innovative designs that embraced both classic elegance and modernity, captured the spirit of this era with Audace, his new perfume creation. Marcel Rochas deliberately chose the name “Audace” for his perfume. In French, “audace,” pronounced “oh-doss,” translates to “audacity” or “boldness” in English. The name suggests a perfume that embodies daring and courage, qualities highly valued in the context of the 1930s when women were increasingly asserting their independence and breaking societal norms. For Rochas, “Audace” was not just a name but a statement. He believed that a woman’s scent should precede her, making a lasting impression long before she was seen. This philosophy reflected his belief in the power of fragrance to convey confidence and allure, qualities he sought to celebrate through his creations.’ – Cleopatra’s Boudoir
