PARFUMS DE MARLY
ATHENAIS

2026

neroli
bergamot
yuzu

jasmine sabac
orange blossom
mahonial

tonka bean
amber
Vanilla

Tentative release date: February 2, 2026 in the United States. Global release in March 2026.

‘Inspired by Athénais de Montespan, a muse of Louis XIV’s, the scent features otes of neroli, bergamot, yuzu, orange blossom, sambac jasmine, mahonial, tonka bean, vanilla accord and amber accord (…) “Lately, with Valaya Exclusif and Althair, we have had success after success,” claimed Yvan Jacqueline, Parfums De Marly’s president of Americas. “We had two challenges with the Saks and Neiman’s situation at teh end of the year, but nevertheless, Parfums de Marly had great results in terms of sell-out, continuing to be a top five fastest-growing brand and continuing to gain market share.” Jacqueline acknowledged Athénais is a new olfactive territory beyond the brand’s bestsellers – and that was the point. “Everytime we adopt a new proposition, it is to open up a new territory and add up to this global spectrum, to be able to invite and welcome more and more clients,” he said. “It allows potential clients who potentially have different tastes, and for current clients to collect and to add up in their perfume wardrobe (…) The launch is the brand’s first to being in the U.S. market before it rolls out globally in March. “We have a very long lead,” said Aymar de Chergé, vice president of marketing for the geography, Parfums de Marly. “That will alow us to anchor the new fragrance first in the U.S. market, and then we will play into the codes – we’re bringing something bright, bringing a lot of joy. It’s elegant but going to be very impactful and a new visual direction.”.’ – WWD