‘When Roja Parfums launched in Harrods in 2011, our Aoud Parfum had customers whipped into a frenzy. An instant sell-out, new bottles were being carried into store each day just to satiate demand. A decade on, this compelling Agarwood perfume continues to capture the hearts of Oud-lovers around the world. Based around the classic practice of styling Oud Wood with the freshness of Rose and the smoothness of Saffron, this holy trinity of notes form a precious perfume worthy of the hype.
The quintessential scent of the Middle East, Roja Parfums’ classic Aoud pays homage to the traditional practices of a culture that hold scent dear to its heart. Perfumer Roja Dove spent three years in the Middle East working closely with this legendary material to properly understand its complex nature. With this creation, precious Rose de Mai and Saffron create a beautiful foundation for Aoud to take centre stage, whilst a spicy and incredibly sensual base allow its beauty to resonate. It is the greatest compliment ever when Middle Eastern clients spray this Aoud and ask “how do you know our smell?’ – Roja Parfums
