SALLE PRIVEE
AI
2024
PERFUMER
Aurelien Guichard
ambroxan
musk
woody notes
salicylates
veltol (ethyl maltol)
‘Ai Eau de Parfum by Salle Privée is a fragrance that brings together art and innovation. Powered by AI, this scent captures a sunny and salty breeze of ambroxan CX and musk, deepened by fluid woody notes and enhanced with notes of salicylates and veltoI. Ai Eau de Parfum reflects Salle Privée’s aspiration to transcend traditional boundaries while maintaining timeless and minimalist elegance.’ – Skins (Translated)
Salle Privee follows up their somewhat strange The Mind Vaccine concept, with an AI driven concept. According to the brand, artificial intelligence was used to ‘analyse global scent trends’, with Aurelien Guichard as the nose to give life to it. Either way, it makes for about as generic a result as one could predict and I’m not quite sure why or how this would ever seem like a positive pitch to niche enthusiasts.
Not to say that AI is unpleasant, but it’s one of the hyper-modern skin scents, with in this case, a ton of sweetness. It will appeal to fans of ambroxan-heavy scents like Escentric Molecules 02 or JHAG Not a Perfume.
As often is the case, Salle Privee describes the ambroxan used as ‘solar and salty’, but in reality it (in combination with the other notes) is much closer to sugary water here, with little to no salty notes to my nose.
What AI does add nicely is a touch of class. It’s hard to define what I’m smelling, but it’s definitely not a straight-up ambroxan fragrance, it has a pretty sophisticated, unisex, maybe even feminine leaning, tinge to it that I can appreciate. It reminds me of a drop of something along the lines of Chanel Chance (Eau Tendre) mixed in. Definitely rather ‘women’s designer-leaning’ as it dries, but in the more classy realm among those.
If it was a less sweet, I think I would prefer it. But either way, I find it hard to get overly excited by fragrances in this ‘genre’. I can see this working well as a utilitarian fragrance; a signature scent even, and I urge people who this sounds intriguing to to give it a try, but I’m not its audience.