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      25:43 (2025) • LUSH, ScentAdvice

      LUSH
      25:43

      2025

      25:43 (2025) • LUSH, ScentAdvice


      lemongrass
      litsea cubeba
      Tonka bean
      vanilla

      ‘Allow yourself to be whisked away by fresh and citrusy litsea and lemongrass, before falling into the arms of a big hug of tonka and vanilla. This amorous aroma is inspired by the perfume Lush CEO and Co-Founder Mark Constantine created for his son Simon’s wedding day — we’re nothing if not romantics at Lush! A lot of love went into Mark’s original fragrance, specifically 25 minutes and 43 seconds worth, a.k.a the time it took him to bring it to life, as timed by Simon.
      – Whilst originally intended to be an intimate fragrance, Simon was inspired by the Japanese holiday White Day to share it with the world. After tinkering with the original to add the notes of lemongrass and litsea, perfectly balanced with sweet vanilla, this love was then shared with the world!’ – Lush Cosmetics

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