DKNY
24/7 RUSH

2025

saffron
rose
incense
papyrus
labdanum

‘Feel the warmth of New York’s golden hour with DKNY 24/7 Rush Parfum. Dipped in gold chrome, this chypre floral fragrance opens with radiant golden saffron. At its heart, a bouquet of blooming roses adds rich warmth and texture. Finally, a base of labdanum, incense, and papyrus lingers on skin — bold, lasting, unforgettable. 24/7 Rush captures the richness and energy of a city that never slows down. More than just a fragrance, it’s a tribute to those who live life with no limits — always on, always moving.’ – Lyko