‘The first store to light up its windows at night, drawing in the crowds like true theatre, Harry Gordon Selfridge knew how to mesmerise with live music, creative interactive displays and a sensory extravaganza. Fusing Ormonde Jayne’s palate of rare ingredients with Selfridge’s creativity, 2019 the perfume bursts open with bright citrus and floral notes, evoking the buzz of excitement permeating the air when Selfridges first opened its doors. As the fragrance settles, the floral heart of a delicate jasmine grounds a woody note of sandalwood, adding a touch of strength. Resilient and full of possibilities.’
