‘Headstrong, charismatic and revolutionary, Harry Gordon Selfridge arrives in London, ready to shake-up the concept of retail and is soon known as The Earl of Oxford Street. 1909 the perfume pays homage to the iconic store we love by focusing on smooth, tenacious sandalwood, a nod to the grand beautifully carved wood cabinets, filled with luxurious artefacts. Top notes of grapefruit radiate through the perfume, emphasizing the sparkling crystal chandeliers in the store.’
