‘The first fragrance of our newly launched Gabar Urban Collection, 04 (NOLITA) Rise reflects on the hidden rituals of the city morning. Inspired by the energy of the concrete jungle and paying homage to the brand’s first home of New York, 04 Rise is a soothing, skin-like & expansive concoction, opening with gentle notes of Juniper & Pink Pepper, leading into an aching heart of Lavender, Cypress & lily-of-the-valley, and rounding off with a soft pool of Amberwoods & cashmeran. We imagine that moment of waking up, crisp air in the face, with all of the noises of the city started to hum & whir around us.’ – Gabar